Do you feel that the fashion and beauty industry targets middle aged women? When you watch TV, read magazines or the local newspaper do you see commercials and advertisements including women our age? Just depends, huh? I subscribe to More magazine, they do a good job with advertisers that cater to women of a certain age. They have their share of look young/good/pretty advertisements as well, like Botox, it’s a three page advertisement in there! I won’t complain, because I absolutely love this magazine. They figured out what we want, need and like. The articles and content are an enjoyable read as well. We have a platform and voice, because middle aged women spend a lot of money on clothing and makeup, but we aren’t featured in mainstream media.
M.A.C. Cosmetics chose 90 year old Iris Apfel to promote their January collection, Cover Girl’s model is Ellen Degeneres. Meryl Streep is the oldest woman to be on the cover of Vogue. Reports are saying that baby boomers have the money, and the companies are starting to see that we are a great target audience now. That is definitely an improvement, but we have to continue to make sure they recognize us and represent us in their advertisements.
The fashion industry in my opinion could do better, mainstream that is. I consider myself a fashion forward woman, trying to keep up with trends, without being too trendy. You can always find little boutiques and shops online. Let’s not add if you happen to be full figured, that’s another issue all together. I found a website in my quest for fashions for women over 40, 40 + Style, she has a style that I can appreciate and features some very nice clothing on her website. Check it out, I love sharing my findings, classic and very stylish. Of course I love Nordstrom Rack, Marshalls, Macy’s, Chico’s, those are my personal choices.